One brand activation for that goal could be going to a trade show. Once you know your goals, you can begin brainstorming various brand activation events or campaigns that you can do to achieve your goals.įor instance, let's say your goal is user sign-ups. Ultimately you'll want to increase brand awareness, however, narrowing down your goal, even more, will make it measurable and attainable (hello SMART goals). It could be customer acquisition, user sign-ups, social media engagement, etc. The best way to plan a strategy is to identify your goals.
Brand Activation Strategyīefore you get started with planning different brand activation events, it's important to understand the goal of each separate campaign. So, what does brand activation strategy look like? Let's dive in now. While a brand activation is a singular event or campaign that is meant to elevate your brand it shouldn't be confused with ongoing brand strategy.
These activations are usually a specific campaign or event that is meant to generate brand awareness and interactivity with your audience. Throughout the lifecycle of the campaign, we continuously monitor the effectiveness of the effort by reviewing, analyzing and reporting the campaign performance metrics.Brand activations are events, experiences, and interactions that forge lasting emotional connections between a brand and its target audience. No matter the goal, campaign type or activation mechanics, the ultimate aim for us is to always ensure we fuse the online space with the offline world and generate real footfall to the brand’s physical fulfillment location, closing the engagement journey’s last mile.Īll such activations are implemented on our clients’ websites and mobile apps through standalone microsites, dedicated landing pages and /or mobile application sections. When creating such experiences, we understand the customers’ state-of-mind and pinpoint the type of activation that would lead them to participate with the brand online. We develop and design online initiatives and campaigns that raise brand awareness and engage audiences online in a fun and interactive way. Online brand activation campaigns allow brands to create new experiences for existing customers while gaining traction from new ones.
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