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On the other hand, if you’re already familiar with Spotify as a whole, you probably find Car Thing a ridiculous idea and a waste of money. If you’re not a tech-savvy guy, there’s a good chance Car Thing sounds like a brilliant idea. Again, the role of Car Thing was to be placed somewhere in the middle in order to enhance the experience with Spotify, allowing users to rely on the touch screen, the voice command support, and the physical buttons to listen to music while driving. This was a necessary step because the mobile device was the one streaming the music – so no, Car Thing wasn’t running the app itself but served as an interface for the content streamed from your phone.Īfter the mobile device and Car Thing were paired, users also needed to connect the phone to the stereo system in the car using any of the available options, such as Bluetooth, AUX, or USB. And it’s all because of the way it was designed to work.įirst and foremost, users needed to connect their mobile devices to Car Thing via Bluetooth.

This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.On paper, Car Thing looks like a pretty awesome idea, coming with a large display and physical buttons specifically to control the playback easier while driving.īut in so many ways, Car Thing didn’t make much sense in the first place. Existing devices will perform as intended. “Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. “The goal of Spotify’s Car Thing exploration was to better understand in-car listening, and bring audio to a wider range of users and vehicles,” a Spotify spokesperson told TechCrunch. Spotify acknowledged that the experiment failed to TechCrunch but says supply chain issues are prohibitive.

The Car Thing was an experimental piece of hardware aimed at people who don’t have a Bluetooth-capable car. Spotify is selling the hardware for $49.99 as it appears to be trying to clear out inventory. If you didn’t jump at the chance to buy a Spotify Car Thing for $89.99, they’re now being offered at a significant discount. Photo Credit: Spotify What happened to Spotify’s Car Thing? The music streaming giant appears to exit car hardware experiment.